In late April, during the early stages of the pandemic, we (the South Bend – Elkhart Regional Partnership) launched the WE+YOU Digital Mosaic campaign, with the goal of capturing this historic moment in time through the collection of photos. Inspired by South Bend Venues Parks and Arts’ WE+YOU Call for Solidarity initiative, we developed this campaign to showcase the resiliency and strength of the South Bend – Elkhart region while also illustrating the creativity of our residents and the innovation of our industries.
“This region and its people are truly amazing, within weeks Kem Krest, a company that specializes in Chemical packaging was creating sanitizer for public use during the shortage, the Notre Dame IDEA Center’s Innovation Labs redeployed it’s 3D printers and laser cutters to build face shields, NISCO, an automotive supplier engineered protective gowns for front line works, the list goes on and on,” said President and CEO of the South Bend – Elkhart Regional Partnership, Regina Emberton. “We are a region founded by makers and doers, and in a time of need, the people of this region didn’t miss a beat.”
This community-centered digital art piece is just one of many ways that we can continue to showcase the uniquely fantastic contributions each town, city, and county is making for the betterment of the South Bend – Elkhart region as a whole. The photos included in this digital mosaic are a beautiful compilation of people and organizations making the best out of difficult situations, helping one another, and still managing to smile.
“This campaign has wonderfully demonstrated the strong WE+YOU mentality of this region, neighbors helping neighbors, companies supporting and collaborating with each other, and a region united under one goal, prosperity for all,” Co-Chair of the South Bend – Elkhart Regional Partnership’s Talent Attraction and Retention Committee and President and CEO of Lehman & Lehman, Inc., Chuck Lehman. “The committees of the South Bend – Elkhart Regional Partnership are utilizing the newly developed WE+YOU, South Bend Elkhart regional brand to tell the stories of the region, with the goal of enhancing community pride and awareness of all that this region and its residents have to offer.
Though the WE+YOU Digital Mosaic campaign has come to an end, the WE+YOU South Bend – Elkhart regional brand has just begun! WE invite YOU to tag your photo within the digital mosaic and to continue sharing your photos and posts on social media using the hashtag #WEplusYOU.
The ultimate goal of the "WE + YOU, South Bend Elkhart" regional brand campaign is to attract talent, tourism, and investment to the South Bend - Elkhart region while also projecting a cohesive message and consistent feel expressing the unique identity of the region, both to residents of our communities and to people located outside of the region.
In the South Bend Elkhart, we’ve got a will and you’ve got a way. Our will is to help you succeed. Your way is innovative and entrepreneurial. We both have a job to do, and the South Bend Elkhart region is the best place to do it. We’re remaking a sense of place and manufacturing a new region. You’re looking for new opportunities and new places that welcome new thinking. We’re opening the door. You’re blazing the trail. In this campaign, the South Bend - Elkhart region creates opportunity and YOU take the opportunity and turn it into personal success. Each of us have a role to play in the advancement of the other. Learn more at WEplusYOU.com.
About South Bend – Elkhart Regional Partnership
The South Bend – Elkhart Regional Partnership (SBERP) is a collaboration of the economic development partners from 47 smart connected communities in Northern Indiana and Southwest Michigan. The Regional Partnership focuses on a long-term systemic approach to advance the region’s economy by aligning the efforts of various stakeholders around five key areas: Educating a world-class WORKFORCE, Recruiting and retaining great TALENT, Attracting and growing new economy companies in complement to our remarkably strong manufacturing INDUSTRIES, Promoting INCLUSION and sparking opportunities for minorities and Helping ENTREPRENEURS thrive. The Regional Partnership seeks to unify and collaborate so that together, the communities across the region to work together to achieve what cannot be done individually. For more information about the Regional Partnership, visit SouthBendElkhart.org.
South Bend - Elkhart Regional Partnership