Regional Branding Initiative

The South Bend – Elkhart Regional Partnership has engaged Resonance Consultancy to develop a comprehensive Place Brand Storyline, Identity, Guidelines and Marketing Plan for the South Bend – Elkhart region. With its broad, high-performance economy, connected across two states through technology, education, transportation, tourism and R&D, the South Bend – Elkhart region has an opportunity to identify, position and promote itself as an unrivaled place to live, work and visit.

The ultimate goal is to attract talent, tourism and investment to the South Bend - Elkhart region while also projecting a cohesive message and consistent feel that expresses the unique identity of the region, both to residents of the community and to people located outside of the region. The brand positioning and identity that Resonance will create as a result of this project will provide long-term direction for the South Bend - Elkhart Region and its partners that identifies key differentiating characteristics, the target audiences and a brand proposition that will resonate with those audiences both today and in the future.

A clearly defined brand strategy then helps organizations like South Bend - Elkhart Regional Partnership and its partners to align their marketing, advertising, public relations and social media to consistently and accurately reinforce the destination's character and message among its target audiences while also ensuring that industry partners and strategic stakeholders do the same.

Over the next several months, Resonance will facilitate the development of a Place Brand Storyline, Identity, Guidelines and Marketing Plan, and will provide resources to help stakeholder and partner organizations articulate, position and promote the South Bend - Elkhart Region. View Press Release.

Steering Committee Members:

Rob DeCleene
Visit South Bend Mishawaka

Regina Emberton
South Bend - Elkhart Regional Partnership

Diana Lawson
Elkhart County Convention & Visitors Bureau

Chuck Lehman
Lehman and Lehman

Leslie Pinson
Local Spirit

Aaron Perri
South Bend Venues Parks & Arts

 
 
Lou Pierce
Big Idea Company

Melinda Pierce
Big Idea Company

Sarah Niespodziany
South Bend - Elkhart Regional Partnership

Andrew Wiand
enFocus, Inc.

Linda Yoder
Marshall County Community Foundation