Regional Branding Initiative

The South Bend – Elkhart Regional Partnership has engaged Resonance Consultancy to develop a comprehensive Place Brand Storyline, Identity, Guidelines and Marketing Plan for the South Bend – Elkhart region. With its broad, high-performance economy, connected across two states through technology, education, transportation, tourism and R&D, the South Bend – Elkhart region has an opportunity to identify, position and promote itself as an unrivaled place to live, work and visit.

The ultimate goal is to attract talent, tourism and investment to the South Bend - Elkhart region while also projecting a cohesive message and consistent feel that expresses the unique identity of the region, both to residents of the community and to people located outside of the region. The brand positioning and identity that Resonance will create as a result of this project will provide long-term direction for the South Bend - Elkhart Region and its partners that identifies key differentiating characteristics, the target audiences and a brand proposition that will resonate with those audiences both today and in the future.

A clearly defined brand strategy then helps organizations like South Bend - Elkhart Regional Partnership and its partners to align their marketing, advertising, public relations and social media to consistently and accurately reinforce the destination's character and message among its target audiences while also ensuring that industry partners and strategic stakeholders do the same.

Over the next several months, Resonance will facilitate the development of a Place Brand Storyline, Identity, Guidelines and Marketing Plan, and will provide resources to help stakeholder and partner organizations articulate, position and promote the South Bend - Elkhart Region. View Press Release.

Steering Committee

Rob DeCleene
Visit South Bend Mishawaka

Regina Emberton
South Bend - Elkhart Regional Partnership

Diana Lawson
Elkhart County Convention & Visitors Bureau

Chuck Lehman
Lehman and Lehman

Leslie Pinson
Local Spirit

Aaron Perri
South Bend Venues Parks & Arts

Lou Pierce
Big Idea Company

Melinda Pierce
Big Idea Company

Sarah Niespodziany
South Bend - Elkhart Regional Partnership

Andrew Wiand
enFocus, Inc.

Linda Yoder
Marshall County Community Foundation

Community Survey

As part of the Regional Branding Initiative project, the Regional Partnership and organizations from across the region are conducting a survey about living and working in the region. Survey insights, along with stakeholder meetings, round table discussions and statistical reports, are key to developing a compelling positioning strategy and brand for the region.

To take the survey, please “CLICK HERE” or follow the link below. The survey will take approximately 10 minutes to complete – upon submission, you will be entered to win a chance to have a $100 donation made in your name to the charity of your choice. We assure you that any information you give will remain confidential. The survey deadline has been extended and will now close on Wednesday, October 9th, so please encourage others to participate as well!

Survey Link: