In response to the rapidly evolving economic impact of COVID-19, HustleSBE is modifying its content and mode of delivery. Just like many businesses, HustleSBE is pivoting, to two virtual sessions per week, 1.5 hours each, for six weeks. These sessions will continue to provide the robust training experienced in the previous cohort, but with more intention on developing new sales channels, understanding potential new value propositions, and leveraging partnerships and resources to stand your business up in uncertain times.
Upon completion of the program, participants will have access to small business grants, up to $1,000, to support strategic pivots in their business models, plus a complimentary South Bend Regional Chamber membership, should the company do business within the geographic region applicable to this membership. 
Because of these changes, the application window is extended to May 22nd.  

Subject matter experts share their expertise with HustleSBE participants to support their business growth. Best practices are explained in a way that is applicable to participant’s business needs.

As a part of the South Bend – Elkhart Regional Partnership, HustleSBE participants gain access to a network of influencers, decision-makers and opportunities to do business together. There are also opportunities to apply for capacity building scholarships.

HustleSBE is for already existing businesses looking to develop a sustainable growth strategy. Every industry and type is encouraged to apply. The tools and resources provided by HustleSBE are applicable to a variety of business models.


Twelve Sessions Over Six Weeks

HustleSBE Sprint launches Tuesday, June 16, 2020. Sessions will be delivered online in 1.5 hour sessions, Tuesdays and Thursdays each week. The Tuesday sessions will deliver training and the Thursday session will dive into discussion about the Tuesday session. Time of day TBD based on participants accepted.

$50 Non-Refundable Participant Fee

The total cost of HustleSBE is $750 per participant. Through the generosity of the Diversity and Inclusion Committee, $700 will be awarded as scholarships to each participant in HustleSBE.

12 Companies

Program participation is limited to twelve companies committed to growing their businesses.

Responsive Curriculum

Sessions are structured around the needs of the participants, with topics including business model canvas, access to capital, how to weather the storm of COVID19, and growth strategies.

Access to Capital

Upon completion of HustleSBE, graduates will have access to funds (up to $1,000 per company) to implement strategies identified in the program.

Post-Bootcamp Training

As a part of a digital community, cohort members learn from one another, as well as mentors and experts long after the bootcamp has ended.


  • Must complete the application
  • Companies are accepted from any industry
  • Currently, we do not accept any non-profits including 501c3, 501c6, etc.
  • Must be a full-time business owner
  • Must be at least one year in business
  • Must have access to a computer and high speed internet
  • Please note that we will not accept applications from businesses that would be concurrently participating in a business accelerator, bootcamp, or other cohort based model to develop their business. (Time frame January 2020 – December 2020). ie Spark at Saint Mary’s, Commercialization Engine at IDEA Center