HustleSBE Graduate Highlight: Annie Johnson of Take Care, South Bend

HustleSBE Cohort Three Graduate: Annie Johnson

Name of Business: Take Care, South Bend


Business Description: We create gift baskets, care packages, and subscription boxes featuring items from local shops and makers.

At what point did you realize the dream of your business was real?: Mother’s Day 2020. The flurry of orders and delighted recipients made the dream feel real!

Share a business lesson you have learned: Small businesses are the heart of our community and economy. We CAN compete against big box stores and Amazon when we work together.

Are you from the South Bend-Elkhart region?/ Why did you come or stay in the area?I met my husband when we were undergrads at Notre Dame. We moved back here as young parents, saw the city with new eyes and fell in love. I can’t imagine living and working anywhere else.

Share your favorite business resource. Why is it your favorite? Ooo, I really can’t choose a favorite vendor, because we’re all a team. I do really appreciate my happy customers who give the best referrals.

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