Soft Launch of Regional Brand during Spring 2020 Regional Opportunities Forum


On March 4th stakeholders from across the South Bend – Elkhart Region came together to celebrate regional milestones at our bi-annual Regional Opportunities Forum. At the Forum, the South Bend - Elkhart Regional Partnership provided an update on the current activities within our five pillars and shared a sneak peek of the new regional brand “WE + YOU, South Bend Elkhart.” The Regional Partnership is looking forward to launching the regional brand in collaboration with all of you this summer and implementing a comprehensive marketing strategy to attract residents, investment and tourism to the region.

About WE + YOU
In the South Bend Elkhart, we’ve got a will and you’ve got a way. Our will is to help you succeed. Your way is innovative and entrepreneurial. We both have a job to do, and the South Bend – Elkhart region is the best place to do it. We’re remaking a sense of place and manufacturing a new region. You’re looking for new opportunities and new places that welcome new thinking. We’re opening the door. You’re blazing the trail. In this campaign, South Bend – Elkhart creates opportunity and YOU (our audience) take the opportunity and turn it into personal success. Each of us have a role to play in the advancement of the other.

About the SBE Regional Branding Initiative
The Regional Partnership's Talent Attraction and Retention Committee engaged Resonance Consultancy to guide the process of defining a regional brand and worked through 2019 to obtain input through an open house, working group sessions, roundtable interviews and a community survey. Resonance Consultancy has developed a comprehensive Place Brand Storyline, Identity, Guidelines and Marketing Plan for the South Bend – Elkhart region.