Bethany Hartley’s IDEA Week Agenda


IDEA Week is only weeks away! Check out President and CEO Bethany Hartley’s agenda below and check out the full schedule of events at!

If you missed Marty’s itinerary, check it out here!

April 20, 2024

Kicking off IDEA Week with The All-American Rejects concert on Saturday at Four Winds Field! The nostalgia will hit hard with this one! Plus, there’s an after party happening at South Bend Brew Werks! 🎶🎤

April 23, 2024

The official IDEA Week Launch party will bring the beats by Chuck Fry and fire up attendees for the next couple of days of deep-diving content. Meet fellow attendees, pick up your IDEA Week registration info, and nosh on delicious local bites. 🎉🎊

April 24, 2024

11:00AM – Curious about jobs that don’t exist yet? I am. Which is why I’m going to the Preparing for Jobs that Don’t Exist Yet with the former Chief Innovation Officer of Strada Education Network’s Institute for the Future of Work Michelle Weise. 🔮⚒️

3:00 – 5:00PM – Back-to-back keynote sessions with Maya French, founder of Koia (a plant-based beverage business) and Jaclynn Brennan, CEO  of Creative Duality! Two great sessions to learn about consumer package goods (CPGs) and branding yourself to build your business! 🍍🧃

April 25, 2024

1:00PM – I’ll be at Lesley Robinson’s session on EntreLeadership, Founder-focused Entrepreneurship Leadership. Learning from Lesley will be pretty incredible, as she is a 2024 Austin Woman Magazine inaugural Change Maker, Austin Business Journal Women in Business Finalist, and Austin Under 40 Finalist.

3:00PM – Can’t wait to attend the Betting on Indiana: Investors Who Think Indiana Companies Have What it Takes panel session! Featuring incredible speakers, this panel will be sure to provide insights for attendees on what is bubbling to the top of investors’ interests and what is on the horizon of entrepreneurship in Indiana! 💵

4:00PM – I’m jumping over to RISE Fest at the Studebaker Campus to interact with regional RISE students and learn more about their startups, what is being created right here, right now, and how we can lean in to burgeoning startups. 🏗️

7:00PM  – The day wraps up at the Hasan Minhaj comedy show at the Morris, looking forward to laughing at this two-time Peabody Award-winning comedian! 😂

April 26, 2024

1:30PM – Check out the finalists competing for over $600,000 in cash and prizes at the McCloskey New Venture Competition – happening at Corbett Hall! 💵